The company behind Fortnite is suspending all of the YouTube ads that pre-rolls around videos. The main reason behind the Fortnite ads removal was the report which mentioned which mentioned the appearance of the brand on children videos that serves as an online hub for pedophiles.
Investigations from YouTube’s Matt Watson revealed that ads from major brands like Fortnite, Fiat, L’Oreal are being accidentally attached to the suggestive videos of children that attracts many internet pedophiles flood in the comments section. Now a major scandal that YouTube is facing who is still struggling to police skeevier corners in their site. Epic Games publisher came forward to talk about the issue and decided the only way to resolve the controversy is by “pausing” all pre-rolls.
Through our advertising agency, we have reached out to Google/YouTube to determine actions they’ll take to eliminate this type of content from their service
Google spokesperson said that the company is already responding to several accounts, channels and comments sections that are being taken down following the illegal activities reported by authorities. They said they need to improve their content management which can catch abuse material quickly.
Reports have mentioned that pedophiles are stealing and publishing lewd videos and comments by time-stamping points in videos which shows a sexual image in their eyes. Watson demonstrated how YouTube’s algorithm is helping pedophiles and how they are able to connect with each other to trade contact information.
This is not the first time YouTube has faced the issue regarding advertisers. Brands like Adidas, Deutsche Bank, and Hewlett also paused advertisements after a similar investigation back in 2017.
Epic Games also talked about the controversy as they are reaching out to remove all kinds of adverts from Google/YouTube. While Google is struggling to regulate the content by hiring more staff and implementing artificial intelligence filters and tightening user monetization ability.
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